Seto Kingdom DaySeto Kuningriik

Seto Kingdom Day is the largest annual gathering of the Seto people, celebrating their unique folk culture with singing (leelo), dancing, crafts, and culinary contests. Held since 1994, the event features contests for best artisan, brewer, baker, and other traditional skills, and culminates in the symbolic election of the Regent (Pekoˢ deputy) – a modern Seto ‘king’ chosen by popular vote 1 2. It emphasizes Seto identity and heritage; even entry requires visitors to wear Seto folk costume (or pay a small "visa" fee) to receive a special passport on arrival 1 2.

Rooted in the Seto community’s reclaiming of their identity after Soviet times, this festival creates a playful ‘kingdom’ around the Seto folk hero Peko. It integrates Orthodox-influenced traditions (e.g. church hymns) with pre-Christian customs (leelo singing, handicrafts). The celebration reaffirms Seto identity within modern Estonia by showcasing traditional costume, dialect, and cuisine, all under the symbolic guidance of Peko’s supposed earthly ruler 1 2.