Festival of Herbs, Mountain and Tourism (Enyovden)Празник на билките, планината и туризма (Еньовден)

An annual midsummer festival celebrated at the peak of Enyovden (St. John’s Day) on June 24, the Festival of Herbs, Mountain and Tourism gathers hikers and herb enthusiasts in the Troyan Balkan Mountains 1 2. Held at the 'Aydushko Sborishte' area near the village of Balkanets, the event includes herbal walks, folklore music and dance performances, traditional contests (e.g. longest herb wreath), and free herbal tea made from 22 local plants 1 2. The festival starts at 10:00 on June 24, with activities like a group sunrise hike and communal tea offering. It emphasizes nature conservation and the cultural heritage of herbal medicine in Bulgaria. In 2025 the 20th jubilee edition was held on 28 June 3 2.

The Troyan Balkan region has deep folklore surrounding Enyovden, an ancient Bulgarian holiday venerating the healing power of the summer solstice and herbs. Locals believe in early-morning rituals and the magical properties of plants gathered at dawn on this day. The festival underscores these beliefs through organized guided herb-gatherings, environmental education, and cultural performances 1 2.